Rujuta Shethlives and works in New York City. She travels often, and draws inspiration from the cultures and landscapes she experiences. Born in India, she grew up surrounded by artisans, weavers, beaders, and embroiderers. When she launched her namesake line in 2014, she naturally returned to these villages to tap the creativity and craftsmanship she knew so well.
The Rujuta Sheth collection juxtaposes traditional technique with modern silhouette, expressed through organic and handwoven textiles. Rujuta Sheth is committed to sustainability and longevity in all facets of design, production, and wearability.